Archive · 11 Oct 2026
National Saras Mela Showcases Women Entrepreneurs in Vijayawada
A large fair called the National Saras Aajeevika Mela is being held in Vijayawada.
It starts on October 13 and ends on October 31.
Women’s groups and rural makers from many parts of India will bring things they make and sell.
There will be 576 stalls, with 208 from Andhra Pradesh.
Visitors can see clothes, crafts, food and other products.
Some stalls will serve dishes from different states.
The fair is happening during the Dasara Navaratri celebrations and Vijayawada Utsav.
Organisers say there will be parking, drinking water, security and medical camps.
The National Saras Aajeevika Mela – 2026 runs from October 13 to 31 at Punnami Ghat in Vijayawada.
The event brings together products made by women’s self-help groups, rural artisans and entrepreneurs from across India.
Organisers plan 576 stalls, including 208 for Andhra Pradesh participants—the largest state share.
Exhibits include handlooms, saris, handicrafts, food products, natural goods and live food stalls featuring cuisines from different states.
The mela coincides with Vijayawada’s Dasara Navaratri celebrations and Vijayawada Utsav; visitor facilities will include parking, drinking water, security and medical camps.
- Who
- Women’s self-help groups, rural artisans and entrepreneurs from Andhra Pradesh and other states will participate; the event is being organised with support from state and Union ministers.
- What
- The National Saras Aajeevika Mela – 2026 will showcase and sell products made by rural entrepreneurs.
- When
- October 13–31, 2026.
- Where
- Punnami Ghat, Vijayawada, Andhra Pradesh.
- Why
- To provide rural women entrepreneurs with a national platform to showcase and sell their products.
Organisers’ case
Potential visitor considerations
Purpose and appeal
Organisers’ case
The mela offers rural women entrepreneurs a national marketing platform and gives visitors access to products and foods from across India.
Potential visitor considerations
The article does not report criticism or opposition; it notes that organisers are arranging parking, water, security and medical support for visitors.
- Event
- National Saras Aajeevika Mela – 2026
- Dates
- October 13–31, 2026
- Venue
- Punnami Ghat, Vijayawada
- Total stalls
- 576
- Andhra Pradesh stalls
- 208
- Other state allocations
- Rajasthan 24; Madhya Pradesh 23; Uttar Pradesh 22; Maharashtra 21; West Bengal 19; Kerala 17; Punjab 17
- Visitor provisions
- Spacious parking, drinking water, security and medical camps