Archive · 31 Dec 2025
Swiggy Launches Affordable Food App Toing
Swiggy, a popular food delivery app in India, has launched a new app called Toing to offer more affordable meals.
This is part of their strategy to cater to different types of customers.
They already have other services like 99 Store for cheap meals, Deskeats for office food, and Food on Train for meals at train stations.
Swiggy is also focusing on healthier food options and faster delivery.
They are working on making their operations more efficient to keep costs low and offer better value to customers.
Swiggy launched Toing, a new app focused on affordability to attract price-sensitive consumers.
The company is experimenting with different business models to cater to various consumer needs.
Other initiatives include 99 Store for cheap meals, Deskeats for office food, and Food on Train for meals at train stations.
Swiggy is also focusing on healthier food options and faster delivery services.
The company is optimizing logistics and delivery partner incentives to manage costs and improve unit economics.
- Who
- Swiggy, led by CEO Rohit Kapoor
- What
- Launched a new affordable food app called Toing
- When
- Recent launch, exact date not specified
- Where
- India
- Why
- To attract price-sensitive consumers and experiment with different business models
- Company
- Swiggy
- New App
- Toing
- Target Market
- Price-sensitive middle class
- Other Initiatives
- 99 Store, Deskeats, Food on Train
- Competitive Positioning
- Affordability, speed, premium options
- Operational Strategy
- Hyper-curated supply, tighter geofencing