Archive · 19 Nov 2025
Jaipur's Homegrown Coffee Movement Brews Beyond the Café
A man named Dushyant Singh started a coffee company in Jaipur called Coffee Sutra.
He loves to travel and learn about coffee.
He started by selling coffee beans and now has cafes, teaches people about coffee, and even rents out coffee machines.
He thinks coffee is becoming more than just a drink, but he also thinks it's important to keep the human touch in coffee culture.
Coffee Sutra, a Jaipur-based coffee company, began as a bean supplier and has since expanded to cafes, training programs, and equipment rentals.
The company was founded by Dushyant Singh, who traveled extensively to learn about coffee and bring the best practices to India.
Coffee Sutra aims to educate customers about the science and process behind coffee, offering certifications and training programs.
The company works across four verticals: B2B beans, online retail, cafes, and machine rentals, with a focus on scalability and sustainability.
Dushyant Singh believes that while technology is pushing the coffee industry forward, the human touch remains crucial in coffee culture.
- Who
- Dushyant Singh, founder of Coffee Sutra
- What
- Started a coffee company that expanded to cafes, training programs, and equipment rentals
- When
- The company began before COVID-19 and has since grown over four years
- Where
- Jaipur, India
- Why
- To bring high-quality, sustainable coffee to India and educate customers about the coffee-making process
- Founding Year
- 2020
- Number of Cafes
- Multiple
- Coffee Verticals
- B2B beans, online retail, cafes, machine rentals
- Team Size
- 300
- Coffee Production in India
- 8th largest producer in the world