Archive · 14 Aug 2025
Amazon India Launches 'Coolie' On-Package Advertising Campaign
Amazon India is doing something new!
They're using their delivery packages to advertise the upcoming movie, Coolie.
The movie has big stars like Rajinikanth and Aamir Khan.
This advertising is happening in big cities like Bengaluru, Hyderabad, and Delhi.
Basically, when you get a package from Amazon, you'll see an ad for Coolie on it.
Amazon thinks this is a cool way to show ads right at people's homes, connecting fans directly to the movie.
Amazon India launched a unique advertising campaign for the film Coolie.
The campaign uses on-package advertising.
The film features Rajinikanth, Aamir Khan, and others.
The campaign is active in several major Indian cities.
Amazon's VP-Operations expressed enthusiasm for the initiative.
- Who
- Amazon India is running the campaign, advertising the movie Coolie, which features Rajinikanth, Aamir Khan, and others.
- What
- Amazon launched an on-package advertising campaign.
- When
- The campaign is for the upcoming film Coolie.
- Where
- The campaign is in Bengaluru, Hyderabad, Delhi, Gurgaon, Noida, Mumbai and Pune.
- Why
- To promote the upcoming film Coolie.
- Company
- Amazon India
- Campaign Type
- On-package advertising
- Featured Film
- Coolie
- Lead Actors
- Rajinikanth, Aamir Khan, Upendra, Nagarjuna, Soubin Shahir, Shruti Haasan, and Pooja Hegde
- Cities
- Bengaluru, Hyderabad, Delhi, Gurgaon, Noida, Mumbai and Pune
- Executive Quote
- Abhinav Singh, VP-Operations, Amazon India