Archive · 6 Aug 2025
India-UK Trade Deal Boosts Whisky Market, Sales Expected to Soar
The India-UK trade agreement is making whisky more affordable and popular in India.
The Glenmorangie Company expects India to become their top market soon.
India already loves whisky, especially Scotch, and the market is growing fast.
People are drinking better whisky, not just more of it.
With more choices and a smarter consumer base, the future looks bright for the whisky market in India.
India-UK FTA is expected to expand the Scotch whisky market by about a billion dollars.
The Glenmorangie Company anticipates India to become its largest market by volume within five years.
Whisky dominates India's spirits market, accounting for 51.2% in 2024.
India is projected to be the world's largest Scotch whisky market by 2027.
Indian consumers are becoming more knowledgeable and discerning about their whisky choices.
- Who
- The Glenmorangie Company, Indian consumers, and the Scotch whisky industry.
- What
- The India-UK free trade agreement is impacting the whisky market in India.
- When
- The FTA was recently signed; market analysis is for 2024 and projections to 2029.
- Where
- India and the UK.
- Why
- The FTA aims to make whisky more affordable and expand the Scotch whisky market.
Proponents
N/A
Benefits
Proponents
FTA helps Indian consumers get affordable whiskey and increase the whisky market in India.
N/A
N/A
- FTA Impact
- Expands Scotch whisky market by ~$1 billion
- Glenmorangie's Goal
- Make India largest market by volume
- India's Market Share (2024)
- 3rd largest by volume, top 10 by value
- Spirits Market Share in India (2024)
- 51.2%
- Scotch Consumption in 2024
- 8,509.6 cases
- Projected CAGR (2024-2029)
- 3.1%