Archive · 11 Dec 2025
Perfetti Van Melle Aims to Double Revenue in 4 Years
Perfetti Van Melle India, known for brands like Chupa Chups and Mentos, wants to double its revenue to Rs 8,500 crore in four years.
Currently, most of their sales come from Rs 1 products, but they plan to focus more on higher-priced items like Rs 2, Rs 5, and Rs 10 products.
They also want to sell more products online and in larger packs.
The company is introducing new flavors and improving their products to last longer.
They are also passing on benefits from GST reforms to consumers by increasing the size of their Rs 1 products.
Perfetti Van Melle India aims to double its revenue to Rs 8,500 crore in four years.
The company plans to focus on higher price points (Rs 2, Rs 5, Rs 10) which currently account for 30% of sales.
They aim to increase online sales contribution from the current 2.5% by pushing larger packs through e-commerce and quick commerce.
The company is expanding its flavor range, focusing on jellies, and introducing a new global brand in the 'good-for-you' segment.
Perfetti Van Melle has implemented grammage increases on Rs 1 products to pass on GST 2.0 benefits to consumers.
- Who
- Perfetti Van Melle India, MD Nikhil Sharma
- What
- Aim to double revenue to Rs 8,500 crore in 4 years
- When
- Within four years
- Where
- India
- Why
- To expand distribution at higher price points and shift family purchasing behavior towards larger packs
- Current Revenue
- Rs 4,000 crore
- Target Revenue
- Rs 8,500 crore
- Timeframe
- 4 years
- Higher Price Points
- Rs 2, Rs 5, Rs 10
- Current Higher Price Points Share
- 30%
- Current Rs 1 Products Share
- 70%
- Online Sales Contribution
- 2.5%
- Offline Outlets Reached
- 5.5 million