Archive · 26 Sep 2025
ABD Maestro Launches India's First AI Alco-Bev Initiative
ABD Maestro, a company focused on luxury spirits, is using AI to connect with customers in new ways.
They're starting with two brands, ZOYA Gin and WOODBURNS Whisky.
AI is helping create cool designs, content, and working with AI influencers.
This is helping them get more people to see their products and give customers a better experience.
They want to give customers experiences that feel personalized and interesting.
ABD Maestro launched India's first generative AI-led consumer engagement initiative.
The initiative uses AI for design, content, and influencer collaborations.
ZOYA Gin is using AI-generated Value Added Packs and an AI influencer.
WOODBURNS Whisky is partnering with an AI influencer for immersive storytelling.
The goal is to enhance brand visibility and provide personalized interactions.
- Who
- ABD Maestro
- What
- Launched India's first generative AI-led consumer engagement initiative.
- When
- Not specified in article.
- Where
- India
- Why
- To enhance brand visibility, consumer engagement, and meet consumer expectations with personalized interactions.
- Company
- ABD Maestro
- Initiative Type
- Generative AI-led consumer engagement
- Target Brands
- ZOYA Gin, WOODBURNS Whisky
- Focus
- Enhancing brand visibility & consumer engagement
- AI Influencers
- Kavya Mehra, Kabir Manja