Archive · 3 Nov 2025
MakeMyTrip Enhances User Experience with Adobe AI Tools
Imagine you're building a cool treehouse.
MakeMyTrip's design boss, Aakash, says it's important to think about both the kids who will play in it (users) and how the treehouse helps them (business).
They learned that getting real ideas is best when kids actually play in the treehouse, not just when planning.
They also made the treehouse really special by remembering what each kid liked, like their favorite toys.
Now, they are using special new computer tools from Adobe, like magic crayons (Firefly) and a super-fast helper (Express), to build things much quicker.
These tools help them create amazing designs that are also safe and legal.
Aakash believes that even with super smart computer helpers (AI), people who design things are still needed to have unique ideas and good taste, like knowing the best color for the treehouse.
AI can help build things faster, but it can't replace the creative sparkle of a human designer.
MakeMyTrip's design philosophy is dual-focused on user needs and business objectives.
Real user feedback is most valuable after a product is released, driving iterative design improvements.
Personalization, such as displaying recent searches, significantly enhances user experience on the MakeMyTrip platform.
The collaboration with Adobe, utilizing tools like Firefly and Express, has improved design workflow efficiency by 30-50%.
While AI boosts productivity, human designers remain crucial for originality, taste, and out-of-the-box thinking.
- Who
- Aakash Kumar, Vice President of User Experience and Head of Design at MakeMyTrip
- What
- Discussed MakeMyTrip's design philosophy, the impact of user feedback, the role of generative AI, and future travel tech trends.
- When
- During Adobe MAX 2025
- Where
- Los Angeles
- Why
- To share insights on how MakeMyTrip is leveraging Adobe's AI tools to redefine user experience and streamline design processes.
- Interviewee
- Aakash Kumar, VP of User Experience and Head of Design, MakeMyTrip
- Event
- Adobe MAX 2025
- Location
- Los Angeles
- Key Partnership
- Adobe
- Adobe Tools Explored
- Firefly, Express
- Design Workflow Improvement
- 30-50% speed increase in some cases