ITCMAARS to Drive Farming as Service Ecosystem

ITC, a major Indian company, is introducing a new way of farming called Farming as a Service (FaaS) through ITCMAARS.

This system helps farmers grow crops that meet specific buyer needs, ensuring quality and traceability.

ITC is also investing in advanced technologies to create better seeds and plants that can withstand climate changes.

They are building facilities to process high-quality products for both local and international markets.

This initiative aims to improve farmer incomes, ensure food security, and make farming more resilient and inclusive.