Mamaearth Parent's Distribution Overhaul Yields Results Amid Challenges

Imagine Mamaearth products are sold in stores.

Before, Mamaearth used middlemen called super-stockists to get the products to stores, but this caused problems.

To fix it, Mamaearth started working directly with stores.

This has been difficult, especially for some stores, but it's starting to work!

Mamaearth is now selling more products through stores.

Even though it cost the company money at first, sales are growing.

A related brand, The Derma Co, is also doing well in stores.

Mamaearth now plans to reach more stores to sell their products.