IPL's Brand Value Drops 20% in 2025

The Indian Premier League (IPL) saw its brand value drop by 20% to $9.6 billion in 2025.

This happened because of tensions between India and Pakistan, which led to the suspension of about 16 matches for a week.

Four major teams, including Mumbai Indians, Chennai Super Kings, Kolkata Knight Riders, and Royal Challengers Bengaluru, also saw their brand values decrease.

Despite this, the IPL had a record-breaking online broadcast with over 384.6 billion minutes of watch-time.

The Women's Premier League (WPL) did well, reaching 103 million television viewers in just 15 games and seeing an increase in sponsorship revenue.