Archive · 21 Aug 2025
Sanjeevani 2025 Initiative Targets Early Cancer Screening in India
Sanjeevani 2025 is a big project in India to help people find cancer early.
Many people in India get cancer, and a lot of them find out too late.
This project brings together hospitals, the government, and other groups to teach people about cancer and encourage them to get checked.
The goal is to make sure more people find out about cancer early, when it's easier to treat.
The project is using TV shows and social media to reach a lot of people, and it is also helping people get screened for cancer in different parts of the country.
Sanjeevani 2025 aims to increase early cancer screenings in India.
The campaign involves healthcare, government, civil society, and the private sector.
Annual cancer cases in India are projected to reach 1.57 million by the end of 2025.
The initiative has reached over 600 million people via News18 and generated over 13 million digital engagements.
The program focuses on early detection, destigmatization, and community partnerships.
- Who
- Federal Bank Hormis Memorial Foundation, News18 Network, Tata Trusts, government officials, healthcare professionals, and survivors.
- What
- A campaign focused on early cancer detection and screening.
- When
- The campaign is ongoing, with the third edition convention held recently and the goal to increase early cancer screenings by 2025.
- Where
- Across India, with a focus on rural and under-served areas.
- Why
- To combat the rising cancer burden in India and improve survival rates through early detection and treatment.
Optimistic Outlook
Pessimistic Outlook
Transforming the story
Optimistic Outlook
Early detection is the norm.
Pessimistic Outlook
Fear and loss
- Projected Cancer Cases (2025)
- 1.57 million
- Campaign Reach
- Over 600 million people
- Digital Engagements
- Over 13 million
- Focus
- Early detection and community engagement
- Key Partners
- Federal Bank Hormis Memorial Foundation, Tata Trusts, News18 Network
- Government Support
- Commitment from central and Maharashtra governments
- Ambassador
- Vidya Balan