Archive · 10 Oct 2026
Tourism Malaysia Launches Four-Month Campaign to Attract Indian Travellers
Tourism Malaysia and travel company Scapia have started a four-month campaign in Mumbai.
They want more people from India to visit Malaysia.
The campaign will introduce places such as Sabah, Sarawak, Penang, Melaka and Langkawi.
It will show visitors the country’s culture, nature and adventure activities.
Malaysia’s Consul General said Indian travellers are looking beyond familiar trips.
Scapia reported that bookings for flights and hotels to Malaysia have grown through its platform.
Malaysia recorded 962,983 visitors from India from January to August 2026.
The campaign also offers rewards and deals on flights, stays and experiences, according to Scapia.
Tourism Malaysia launched its four-month “Malaysia Calling” campaign in Mumbai on Friday, in partnership with Scapia.
The campaign aims to attract Indian travellers and showcase destinations beyond Kuala Lumpur and Genting Highlands.
Featured destinations include Sabah, Sarawak, Penang, Melaka and Langkawi, with a focus on culture, nature and adventure.
Scapia said flight bookings to Malaysia through its platform have increased nearly fourfold and hotel bookings have doubled in recent years.
Malaysia recorded 962,983 visitor arrivals from India between January and August 2026, after visa-free entry for Indian nationals began in December 2023.
- Who
- Tourism Malaysia and Scapia launched the campaign; it is aimed at Indian travellers.
- What
- A four-month “Malaysia Calling” campaign promoting Malaysian destinations and travel experiences.
- When
- It was launched on Friday; the campaign will run for four months. The article reports visitor arrivals from January to August 2026.
- Where
- Launched in Mumbai, India, and promoting destinations in Malaysia.
- Why
- To attract Indian travellers and encourage them to explore Malaysian destinations beyond familiar itineraries.
Tourism Malaysia and Scapia
Potential considerations
Promoting travel beyond familiar itineraries
Tourism Malaysia and Scapia
Tourism Malaysia and Scapia say the campaign can introduce Indian travellers to more Malaysian destinations and experiences.
Potential considerations
The article does not present an opposing stakeholder or critique of the campaign.
- Campaign
- Malaysia Calling
- Duration
- Four months
- Launch location
- Mumbai
- Partner
- Scapia
- Destinations highlighted
- Sabah, Sarawak, Penang, Melaka and Langkawi
- Visitor arrivals from India
- 962,983 from January to August 2026
- Visa-free entry date
- December 2023
- Booking trends reported by Scapia
- Flight bookings nearly quadrupled and hotel bookings doubled in recent years