Archive · 16 Aug 2026

India's E-commerce Order Volumes Rise 31% During Independence Day Sales

India's E-commerce Order Volumes Rise 31% During Independence Day Sales

During India's Independence Day sales, people bought a lot of things online.

A company called Unicommerce counted the orders and found that 31% more orders were placed this year than last year.

The total money spent also went up by 30%.

Most of the orders were for clothes and fashion items.

Beauty and personal care products were also very popular.

The fastest-growing type of products was everyday goods like food and household items, which almost doubled in sales.

Within that, healthy food was a big trend.

Unicommerce helps many brands with their online stores, including well-known names like FabIndia and Lenskart.

This shows that many people in India enjoy shopping online during the holiday celebrations.

Sources