Archive · 3 Oct 2025
Meta to Use AI Chat Data for Targeted Ads
Meta, the company that owns Facebook and Instagram, is going to start using what you talk about with their AI to show you ads.
If you chat with the AI about hiking, you might see ads for hiking gear.
This starts in December.
Meta promises to keep topics like your health and religion out of the ads.
You'll be able to control what ads you see in your settings.
Meta will use user interactions with its AI tools for ad targeting.
The change will affect Facebook and Instagram.
Implementation begins December 16.
Users will receive notifications about the change.
Sensitive topics will be excluded from ad targeting.
- Who
- Meta
- What
- Will use AI chat data for ad targeting
- When
- Starting December 16
- Where
- Facebook and Instagram
- Why
- To tailor recommendations and ads
Privacy Advocates
Meta
User privacy
Privacy Advocates
The new policy raises concerns about the privacy of user data.
Meta
Meta emphasizes user control and exclusion of sensitive topics to mitigate privacy concerns.
Ad Relevance
Privacy Advocates
This may become intrusive for the users.
Meta
Meta states that it will make recommendations more attuned to what lights you up
- Announcement
- Meta to use AI chat data for ads
- Platforms Affected
- Facebook, Instagram
- Start Date
- December 16
- Data Source
- Meta AI interactions (text/voice)
- Ad Targeting Exclusion
- Sensitive topics like health and religion
- User Controls
- Ad preferences and feed settings
Sources
Meta to use AI chat data for ads and posts from December 16 and you can't say no
Meta to Use AI Chats to Personalize Content, Ads From December
Dutch court orders Meta to change Facebook and Instagram timeline settings
