Archive · 5 Aug 2025
Tata AIA Launches 'Shubh Shakti' Women-Focused Insurance Plan
Tata AIA has created a special insurance plan called 'Shubh Shakti' just for women.
It's like a safety net that helps women and their families.
The plan offers cheaper rates than the ones for men.
It also gives breaks on payments after having a baby, helping moms focus on their health and child.
Plus, it covers child education, like paying for their school until they're 25.
This plan also helps women stay healthy and gives support for things like IVF and managing their weight.
There are rewards for staying healthy through the Tata AIA Health Buddy.
The plan also helps if a woman's husband dies, ensuring her family still has coverage.
Tata AIA launched 'Shubh Shakti,' a women-focused term insurance plan.
Premiums are about 15% lower than for men, with additional discounts for single mothers.
The plan offers premium holidays after childbirth and covers child education.
Health benefits include support for women-specific care like IVF and weight management.
The plan integrates with Tata AIA Health Buddy for wellness rewards and health incentives.
- Who
- Tata AIA launched the plan.
- What
- Tata AIA launched the 'Shubh Shakti' term insurance plan for women.
- When
- Launched on Tuesday, August 5, 2025
- Where
- India
- Why
- To address low insurance coverage among working women and support women's financial planning.
- Product Name
- Shubh Shakti
- Target Demographic
- Women
- Premium Discount
- Approximately 15% lower than men
- Single Mother Discount
- Additional 1% lifetime discount
- Premium Holidays
- 12 months after each delivery
- Health Benefits
- IVF counseling, weight management, etc.
- Integration
- Tata AIA Health Buddy