India's Streaming Apps Focus on Engagement

In India, streaming apps are now focusing more on how long people watch and how engaged they are, rather than just the number of subscribers.

This is because getting new subscribers is harder now.

To keep users interested, these apps are making sure there's good content and trying new ways to make money, like stopping password sharing and adding ads.

They're also spending less on making shows but more on regional content.

Experts say this is important because people in India are careful about spending money and want flexible options.

The apps are also working on making it easier for users to find what they want to watch.