Archive · 14 Aug 2025
IAA India Launches Sonic Identity in Partnership with BrandMusiq
The International Advertising Association (IAA) India is now using sound to represent its brand.
They partnered with BrandMusiq, a sonic branding company, to create a unique musical logo (MOGO) and a sound environment (MOGOSCAPE).
This is meant to evoke emotions and connect with people through sound, not just visuals.
The sound is inspired by Indian philosophy, aiming to make people feel inspired, in awe, and empathetic.
It will be used in IAA's events, online content, and campaigns, hoping to make the brand more engaging.
IAA India Chapter partnered with BrandMusiq to launch a sonic identity.
BrandMusiq created a distinct MOGO (musical logo) and MOGOSCAPE for IAA.
The sonic identity reflects IAA's archetypes of Hero and Creator.
The identity uses Rasas of Veera, Adbhuta, and Karuna.
The sonic identity will be used across IAA's brand platforms.
- Who
- IAA India Chapter and BrandMusiq
- What
- IAA India Chapter launched a sonic identity in partnership with BrandMusiq.
- When
- August 2025
- Where
- Mumbai
- Why
- To create an emotionally resonant brand experience.
- Partner
- BrandMusiq
- Location
- Mumbai
- Key People
- Abhishek Karnani, Rajeev Raja, Ajit Varma
- IAA Focus
- Uniting advertisers, agencies, and media professionals
- Sonic Identity Elements
- MOGO, MOGOSCAPE