Archive · 20 Nov 2025
Meta Launches Content Protection Tool for Creators
Meta, the company behind Facebook and Instagram, has created a new tool to help creators protect their original videos from being copied or stolen.
The tool, called Content Protection, scans both apps for copied videos and notifies the original creator.
The creator can then decide what to do with the copied video, like blocking it or adding an attribution link.
Meta introduces Content Protection tool for creators on Facebook and Instagram
Tool automatically scans for copied videos and notifies original creators
Creators can choose to block, allow, or add attribution to copied videos
Creators can also create an 'approved list' for video reuse
Tool supports authenticity and recognition for creators' original work
- Who
- Meta (parent company of Facebook and Instagram)
- What
- Launched Content Protection tool
- When
- Recently
- Where
- On Facebook and Instagram
- Why
- To support authenticity and recognition for creators' original work
Creators' Perspective
Platform's Perspective
Video Theft
Creators' Perspective
Concerned about others reposting their content without credit
Platform's Perspective
Acknowledges the issue and introduces tool to address it
Recognition
Creators' Perspective
Seeks proper recognition for their original work
Platform's Perspective
Supports authenticity and recognition for creators
- Tool Name
- Content Protection
- Platforms
- Facebook and Instagram
- Notification Trigger
- Video match detection
- Creator Actions
- Block, allow, add attribution, or review
- Initial Availability
- Mobile devices, rolling out to desktop later