Archive · 16 Nov 2025
India's DPDP Rules Spur Growth in Consent Management Technology
India has new rules called DPDP Rules 2025 to help you control your online information.
These rules mean companies need to ask your permission before using your data, and you need a way to easily see and manage who has permission.
To help with this, special companies called 'consent managers' will be created.
These consent managers will act like a central dashboard where you can approve, deny, or take back your permission for different apps and websites to use your data.
Startups are excited about this because they can build these consent manager platforms.
They might charge companies for this service.
The goal is to make it easier for you to understand and control your digital footprint, similar to how a system for sharing financial data works.
India's new Digital Personal Data Protection (DPDP) Rules 2025 have created a new market for 'consent managers'.
Consent managers will act as a single interface for users to track, approve, and withdraw permissions for their personal data across digital services.
Startups specializing in identity, authentication, and data governance are expected to enter this new technology space.
Early adopters of consent management services are anticipated in the BFSI, gaming, social media, retail, and telecom sectors.
The business model for consent managers is expected to involve pricing based on users, consents, or bundled services, drawing parallels to the account aggregator framework.
- Who
- The Indian government (through DPDP Rules 2025), startups, and businesses (especially in BFSI, gaming, social media, retail, and telecom).
- What
- The notification of DPDP Rules 2025 has opened a new technology space for 'consent managers' that will allow users to control their personal data permissions across digital services.
- When
- Consent managers must be registered within 12 months of the notification of the DPDP Rules 2025, which occurred last week.
- Where
- India
- Why
- To provide individuals with a single interface to manage their data permissions, fulfilling obligations under the DPDP Act and creating a new sector for specialized technology firms.
Challenges and Startup Competition
New Opportunities and Ecosystem Development
Startup Landscape and Business Models
Challenges and Startup Competition
The emergence of consent management as a mandated requirement could lead to intense competition among startups, potentially driving down profit margins. Business models are still evolving, with potential pricing structures like per-user or per-consent charges, and subscription-based models facing uncertainty.
New Opportunities and Ecosystem Development
The DPDP Rules 2025 create a significant new market for startups specializing in identity verification, authentication, and data governance. These startups have the opportunity to evolve into full-fledged consent managers or offer modular compliance solutions, potentially mirroring the success of the account aggregator framework in finance.
Interoperability and User Control
Challenges and Startup Competition
Ensuring true interoperability across multiple companies and sectors for consent management is a significant technical and regulatory challenge. Without it, users might end up with fragmented control over their data.
New Opportunities and Ecosystem Development
The success of consent managers hinges on establishing a central layer for digital infrastructure that allows users to view and control all their consents through a single application, regardless of the company or sector involved.
- Legislation Name
- Digital Personal Data Protection (DPDP) Rules 2025
- Mandated Registration Period for Consent Managers
- 12 months from notification of rules
- Role of Consent Managers
- Single interface for users to track, approve, and withdraw data usage permissions across digital services.
- Key Sectors for Early Adoption
- BFSI, gaming, social media, retail, telecom
- Potential Business Models
- Per-user or per-consent charges, subscription-based structures, bundled offerings
- Analogy for Ecosystem Development
- Account aggregator framework in finance
Sources
New Data Rules Disrupt Daily Ops
DPDPA Rules 2025: Experts welcome digital privacy laws
DPDP rules 2025 update: How the new rules will affect your personal data handling
DPDP rules to cut down on spam, marketing campaigns via SMS
A game-changer
DPDP rules to crack down on marketing campaigns
DPDP rules to crack down on marketing campaigns
