Archive · 19 Sep 2025
Apple Leads India's Smartphone Market Growth in H1 2025
Imagine the smartphone market in India like a race.
While the overall race is moving slowly, Apple is running very fast, growing by a lot!
Other companies like Vivo are also doing well, but Apple's growth is the most impressive.
People are buying more expensive phones, and it is easier to pay for them.
Apple makes its phones in India.
Some are sent to the US market.
Smartphone market grew by 2% year-over-year in H1 2025.
Apple's smartphone sales grew by 35% year-over-year in H1 2025.
Vivo led in overall sales growth in H1 2025.
Tier-I cities saw the most sales growth.
All Apple iPhone models are manufactured in India.
- Who
- Apple, Vivo, and other smartphone manufacturers; Indian consumers.
- What
- The Indian smartphone market experienced nominal growth in H1 2025.
- When
- H1 2025 and year-over-year.
- Where
- India, with a focus on Tier-I, Tier-II, Tier-III and Tier-IV cities.
- Why
- Increased sales in premium segment, supported by EMI schemes.
- Apple YoY Growth (H1 2025)
- 35%
- Overall Smartphone Market Growth (H1 2025)
- 2%
- Leading Brand (H1 2025)
- Vivo
- iPhone Production Increase (2024-25)
- 60%
- iPhone Production Units Planned (2025)
- 60 million
- Apple iPhone Manufacturing in India
- All models
