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Kumar Taurani Names Tips Music’s Costliest Albums
Kumar Taurani helped build the Indian music label Tips Music with his brother.
He said the most expensive albums the label acquired were Yaadein, Taal and Pardes.
All three were connected to filmmaker Subhash Ghai.
Taurani said he and Ghai had a respectful working relationship.
He believes that film companies and music labels often do better when they keep working well together.
He also said this is not always true, and Yaadein is one example of a film that did not succeed at the box office.
Taurani said most films acquired by Tips got a good opening, helped by the label’s promotion.
Kumar Taurani named Yaadein, Taal and Pardes as Tips Music’s three most expensive album acquisitions.
All three albums were associated with filmmaker Subhash Ghai; Anand Bakshi wrote lyrics for Yaadein and Pardes.
Taurani described Ghai as a respectful collaborator and said successful partnerships depended on continuity.
He said films and their music generally succeed when a label and filmmaker maintain a productive association, though exceptions occur.
Taurani said 80% to 90% of films Tips acquired received a good opening, which he attributed to its promotional strategy.
- Who
- Kumar Taurani, co-founder of Tips Music, discussed the label’s album acquisitions and collaborations.
- What
- He named Yaadein, Taal and Pardes as the label’s three most expensive album acquisitions.
- Where
- The discussion took place on the Game Changers podcast.
- When
- The comments were made recently on the Game Changers podcast; the albums were released in 1997, 1999 and 2001.
- Why
- Taurani was reflecting on Tips Music’s most expensive albums and its working relationships with filmmakers.
Taurani’s view
Qualification
Whether continued label-producer partnerships help films succeed
Taurani’s view
Taurani said films and their music tend to work when a label and producer maintain continuity and a good relationship.
Qualification
He acknowledged exceptions, noting that Yaadein did not work at the box office despite being among Tips Music’s expensive album acquisitions.
Key facts
- Label
- Tips Music, co-founded by Kumar Taurani and Ramesh Taurani
- Albums named
- Yaadein, Taal and Pardes
- Common filmmaker
- Subhash Ghai
- Pardes release
- 1997
- Taal release
- Two years after Pardes, in 1999
- Yaadein release
- 2001
- Taurani’s estimate
- He said 80% to 90% of films Tips acquired received a good opening.
Quotes
Kumar Taurani
Tips Music co-founder speaking on the Game Changers podcast.
“There can be exceptions in life, but generally speaking, the banners which continued to work with us succeeded.”
indianexpress.com
“Back in the time, it was Yaadein, Taal, and probably Pardes.”
indianexpress.com
Sources
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