Archive · 26 Aug 2026
IAGES CEO Says Gold Prices Won’t Derail Festive Demand
Gold costs more than before, but many people may still buy it during the festive season.
Kaushlendra Sinha leads the Indian Association for Gold Excellence and Standards.
He believes higher prices will not stop festive demand.
Smaller cities are becoming more important for gold businesses.
Organised retailers are opening more stores in tier-2 and tier-3 cities.
People are also buying gold through digital platforms.
Demand for digital gold remains strong.
However, digital gold has some regulatory concerns.
Overall, the gold market is expected to stay active during the festive period.
IAGES CEO Kaushlendra Sinha expects festive gold demand to remain strong despite higher prices.
Tier-2 and tier-3 cities are gaining traction as organised retailers expand into smaller markets.
Consumers are increasingly using digital platforms to buy gold.
Digital gold demand remains strong despite regulatory concerns.
Sinha says higher gold prices are unlikely to significantly weaken festive demand.
- Who
- Kaushlendra Sinha, CEO of the Indian Association for Gold Excellence and Standards (IAGES).
- What
- He said higher gold prices are unlikely to derail festive demand, while smaller-city retail expansion and digital gold demand continue.
- Where
- India, including tier-2 and tier-3 cities.
- Why
- Organised retailers are expanding into smaller markets, and consumers are increasingly using digital platforms to buy gold.
- Analyst
- Kaushlendra Sinha
- Organisation
- Indian Association for Gold Excellence and Standards (IAGES)
- Demand outlook
- Festive gold demand is unlikely to be derailed by higher prices.
- Growth markets
- Tier-2 and tier-3 cities are gaining traction.
- Retail trend
- Organised retailers are expanding into smaller markets.
- Digital gold
- Demand remains strong despite regulatory concerns.
- Consumer behaviour
- Consumers are increasingly turning to digital platforms to buy gold.