Archive · 13 Jun 2025
Reelies Aims to Win India's OTT War with Microdrama Serials
Reelies is like a Netflix for super-short videos called microdramas, aiming at young people.
They offer quick episodes, usually under two minutes, focusing on romance and drama.
Started by Anshuman Misraa, the platform wants to get 2 million paying viewers by offering subscriptions like a day pass for INR 10.
The idea is that with people watching more short videos, they can compete with the big entertainment companies.
Reelies creates its own shows and hopes to make watching their content a daily habit for users.
Reelies, a short-video content startup, is serializing microdramas to compete in India's OTT market.
The platform offers subscription plans starting at INR 10 for a day to cater to a target audience aged 18-24.
Reelies, founded by Anshuman Misraa, aims to reach 2 million paying subscribers by its first anniversary.
The microdrama format involves short, serialized episodes of 30-120 seconds, ideal for mobile viewing.
The platform focuses on original Hindi content and plans to expand into regional languages.
- Who
- Anshuman Misraa founded Reelies.
- What
- Reelies is a platform that produces and streams microdramas.
- When
- The startup was founded last year.
- Where
- Reelies is focused on the Indian market.
- Why
- To provide short-form video content in the competitive OTT market and cater to changing content consumption habits.
Reelies' View
Traditional OTT Platforms
Market Position
Reelies' View
Microdramas offer a space to compete with large OTT platforms and social media.
Traditional OTT Platforms
Traditional OTT platforms are better equipped to offer a wider variety of content and reach a broader audience.
- Target Audience
- 18-24 years old
- Subscription Plans
- INR 10 (day), INR 30 (week), INR 60 (month)
- Number of Subscribers
- Around 18,000 paying subscribers
- Content Focus
- Microdramas, primarily romance
- Origin of Content
- Original content in Hindi
- Daily Watch Time
- Close to 3,000 hours