AI's Impact on Modern Marketing, According to Geetika Mahandru

AI is changing how companies do marketing.

It uses computers to understand what customers like and then sends them personalized ads and recommendations.

AI automates a lot of the work, like answering questions and making content, so marketers can focus on bigger ideas.

It helps make sure ads are seen all the time.

But, it's important to remember that the goal is to reach people, not just computers.

Businesses need to be careful about protecting customer data and making sure the AI doesn't show any unfair biases.

It’s about blending the smarts of AI with real-life experiences to make brands memorable.