Archive · 29 Jul 2026
First Media and Indixital Partner for Publisher Engagement
First Media and Indixital Media have teamed up to help publishers in India, Southeast Asia, and the Middle East.
They want to make websites more engaging and help publishers earn more money.
First Media has cool tools like quizzes and audience insights, while Indixital Media knows a lot about the local market and how to work with publishers.
Together, they aim to create a $100 million business by making websites more fun and valuable for readers.
They also want to help publishers build stronger relationships with their audiences and find new ways to make money.
This partnership is already working with some big media companies in India and plans to grow even more.
First Media and Indixital Media partner to enhance publisher engagement and monetization across India, Southeast Asia, and the Middle East.
The partnership aims to build a $100 million Annual Recurring Revenue business.
First Media provides engagement technology, while Indixital Media offers publisher relationships and operational capabilities.
Publishers will benefit from improved user acquisition, increased audience engagement, and new revenue streams.
The partnership is already live with five leading Indian media organizations and plans to expand further.
- Who
- First Media and Indixital Media
- What
- A strategic partnership to enhance publisher engagement and monetization
- When
- The partnership is already live and plans to expand in the coming months
- Where
- India, Southeast Asia, and the Middle East
- Why
- To help publishers reduce dependence on referral traffic and improve audience engagement and monetization
First Media
Indixital Media
Partnership Goals
First Media
First Media aims to bring its engagement technology and monetization products to publishers across India, Southeast Asia, and the Middle East.
Indixital Media
Indixital Media focuses on leveraging its publisher relationships and operational capabilities to expand First Media's reach and impact.
Strategic Vision
First Media
First Media sees the partnership as a strategic growth platform to transform audience acquisition and monetization.
Indixital Media
Indixital Media views the collaboration as building the future engagement infrastructure for publishers in the region.
- Partnership Scope
- India, Southeast Asia, and the Middle East
- Target Revenue
- US$100 million Annual Recurring Revenue
- Key Technologies
- Interactive quiz ecosystem, audience intelligence, performance-led engagement products
- Publisher Benefits
- Improved user acquisition, increased audience engagement, new revenue streams
- First Media CEO
- Guy Oranim
- Indixital Media CEO
- Neel Kothari
- Indixital Media COO
- Nitin Sabharwal
- First Media CTO & CBO
- Jonathan Adi