Archive · 27 Jan 2026
Nike Cuts 775 US Jobs to Boost Automation
Nike, a big sportswear company, is letting go of 775 workers in the United States.
These workers are mostly in warehouses in Tennessee and Mississippi.
The company wants to use more machines and computers to do the work instead of people.
This will help them make more money.
Nike has been having a hard time selling its products, especially in China, and has had some problems with its computer systems.
The boss of Nike, Elliott Hill, has been trying to make the company focus more on sports like running and soccer.
This is not the first time Nike has laid off workers; they did it before in February 2024.
The company has about 77,800 workers all over the world.
Nike is laying off 775 employees, primarily in distribution centers in Tennessee and Mississippi.
The layoffs are part of an effort to boost profits and accelerate automation.
Nike has undergone several rounds of layoffs in recent years, including 1,600+ in February 2024.
The company is struggling with sales trends and has reported a drop in gross margins for two consecutive quarters.
Nike has about 77,800 employees worldwide as of May 2025.
- Who
- Nike employees, primarily in distribution centers in Tennessee and Mississippi
- What
- Layoffs of 775 employees to accelerate automation and boost profits
- When
- Announced on Monday (specific date not provided)
- Where
- United States, specifically Tennessee and Mississippi
- Why
- To streamline operations, reduce costs, and refocus on core sports
- Number of Layoffs
- 775
- Affected Locations
- Tennessee and Mississippi
- Total Global Employees (May 2025)
- 77,800
- CEO
- Elliott Hill
- Previous Layoffs (February 2024)
- 1,600+
- Recent Financial Issue
- Data breach and drop in gross margins