Archive · 14 Sep 2025
Aamir Khan on YouTube Release, Coolie Comments & OTT
Aamir Khan released his film 'Sitaare Zameen Par' on YouTube for people to pay to watch it.
He turned down a big money offer from an online streaming service to do this.
He said it earned 20 times more than usual this way.
Khan also said he did not make any negative comments about the movie 'Coolie.'
He wants to find a good balance for showing films, so people can watch them in theaters and online.
Aamir Khan released 'Sitaare Zameen Par' on YouTube.
Khan chose a pay-per-view model instead of an OTT deal.
He says this model generated 20 times more revenue.
Khan denied making negative comments about the movie 'Coolie'.
Khan supports releasing films in theaters and on demand.
- Who
- Aamir Khan
- What
- Khan discusses YouTube release of 'Sitaare Zameen Par,' rejects claims about criticizing 'Coolie.'
- When
- Recently
- Where
- Multiple online platforms, and news reports
- Why
- Khan addressed rumors and shared insights on film distribution and OTT.
Traditional Film Distribution
Digital Film Distribution
Film Release Strategy
Traditional Film Distribution
Traditional theatrical release followed by streaming deal.
Digital Film Distribution
Simultaneous or near simultaneous theatrical and digital release, or Pay-per-view model.
- Film
- Sitaare Zameen Par
- YouTube Release
- Pay-per-view
- Khan's Comment
- 20 times normal business
- OTT Deal
- Rejected a 125 crore offer
- Coolie Comments
- Denied making negative remarks
- Coolie Box Office
- Over 500 Crore
Sources
Comedian Sapan Verma roasts Aamir Khan over rejecting Sitaare Zameen Par OTT deal: ‘That’s Akshay Kumar’s monthly salary’
Aamir Khan reveals Sitaare Zameen Par earned ’20 times its normal business’ on YouTube, says he’s open to streaming deal now: ‘I have nothing against OTT’
