Archive · 24 Aug 2026
Dell Bets on Cheaper XPS While Preserving Quality
Dell is considering a less expensive version of its XPS laptop.
Chris Cowger said people are still learning what AI computers can do.
Many buyers may not have a specific AI use in mind yet.
They still like having the option available for the future.
The computer’s special AI chip can also improve things people already want.
One example is longer battery life in the XPS 13.
Cowger said people buy a laptop for practical benefits, not simply because it has an AI chip.
He added that Dell does not want to give up good screens or careful construction.
Chris Cowger said consumers remain in an education phase about AI PCs.
Consumers may value AI PCs as future-proof purchases, even without knowing their exact uses.
Cowger said improved AI silicon can enhance features consumers already care about.
He cited the XPS 13’s battery life as an example of AI-related improvements.
Cowger said screen quality and craftsmanship remain priorities in Dell’s cheaper XPS strategy.
- Who
- Chris Cowger and Dell.
- What
- Dell is making a major bet on a cheaper XPS while emphasizing quality, craftsmanship, and AI-related improvements.
- Why
- Consumers are still learning about AI PCs, but may want future-ready features and practical benefits such as longer battery life.
- Company
- Dell
- Executive quoted
- Chris Cowger
- Product
- XPS 13
- AI adoption
- Consumers are still in an education phase about AI PCs.
- Purchase motivation
- Consumers may want AI capability as a future-proofing option.
- Highlighted benefit
- AI silicon was described as contributing to improved battery life.
- Quality priorities
- Screen quality and craftsmanship were identified as features Dell does not want to give up.