Archive · 19 Sep 2025
Rapido Enters Food Delivery, Impacting Swiggy, Eternal
Rapido is starting a food delivery service called Ownly, which could shake things up for existing companies like Swiggy and Eternal.
Ownly plans to offer cheaper prices to attract customers.
While it may initially put pressure on the rivals, its long-term effect is uncertain.
Swiggy and Eternal are still growing, with Swiggy's quick commerce and Eternal's Blinkit playing key roles.
Analysts have given a 'Buy' rating for both Swiggy and Eternal's stock, suggesting positive outlooks for the companies.
Rapido's Ownly enters the food delivery market in Bengaluru.
Ownly differentiates itself with aggressive pricing strategies.
Effective order values on Ownly are significantly lower than competitors.
Swiggy and Eternal continue to grow in food delivery and quick commerce.
Analysts have a 'Buy' rating for both Swiggy and Eternal.
- Who
- Rapido (Ownly), Swiggy, and Eternal
- What
- Rapido's entry into food delivery and its impact on incumbents.
- When
- As of the June 2024 quarter.
- Where
- Select Bengaluru neighborhoods.
- Why
- To gain market share through lower prices.
Ownly's Strategy
Incumbents Performance
Pricing
Ownly's Strategy
Ownly is using deep discounting to attract customers.
Incumbents Performance
Swiggy and Eternal are focused on improving profitability and market share through various features and growth.
- Company Entering Market
- Rapido (Ownly)
- Incumbents
- Swiggy, Eternal
- Ownly's Strategy
- Aggressive Pricing
- Effective Order Value Discount
- 17% - 49% lower than rivals
- Brokerage Rating (Swiggy)
- Buy (₹544 target)
- Brokerage Rating (Eternal)
- Buy (₹381 target)
Sources
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Eternal shares: 44% upside! What does a bull case for Zomato stock look like?
Eternal shares hit record high as Goldman Sachs raises target price
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