Archive · 1 Jul 2025
Nikita Bier Named Head of Product at X
Nikita Bier, who created popular apps like tbh and Gas, is now in charge of the X app's product development.
Elon Musk, the owner of X, announced this.
Bier is excited to use artificial intelligence to make X better, like using it to show users content they'll like.
He has experience in AI and creating social media apps, and is excited about helping others find community and value on X.
Nikita Bier, co-founder of tbh and Gas, appointed as Head of Product at X.
Bier's appointment was confirmed by Elon Musk.
Bier previously worked at Meta and xAI, developing AI-driven features for X.
Bier aims to integrate AI to enhance user experience on X.
Bier views X as a crucial social network and hub for internet culture.
- Who
- Nikita Bier and Elon Musk.
- What
- Nikita Bier appointed Head of Product at X.
- When
- The appointment was recently announced.
- Where
- At X (formerly Twitter).
- Why
- To integrate AI features and enhance the user experience on X.
- New Role
- Head of Product at X
- Appointed By
- Elon Musk
- Previous Ventures
- tbh, Gas
- Previous Employer
- Meta, xAI
- Focus
- AI integration and user engagement