Archive · 10 Sep 2026
Prudential Health India Launches Humorous First Health Insurance Campaign
Prudential Health India has started a new campaign called “Sense Banta Hai.”
The campaign uses funny family situations to explain health insurance.
One film talks about protecting a child’s health in the future.
Another shows how a service can make medical reimbursements easier when bills are missing.
A third explains why a doctor’s help can be useful after a health check-up.
The company says insurance should help people throughout their health journey.
The campaign was made by TBWA\Lintas and features actor Sharib Hashmi.
It is being shown on digital platforms.
The company hopes the campaign will make health insurance easier to understand.
Prudential Health India has launched its first brand campaign, “Sense Banta Hai,” using humour and family situations to explain health insurance.
The digital-first campaign argues that insurance should support families before, during and after a health event.
Three films highlight Child Protect, Pre-Post Express Pay and post-check-up consultation services.
The campaign was created by TBWA\Lintas and stars actor Sharib Hashmi.
The integrated campaign is running across digital platforms and is intended to make insurance clearer and more practical for customers.
- Who
- Prudential Health India, Prudential HCL Health Insurance Limited, launched the campaign with TBWA\Lintas and actor Sharib Hashmi.
- What
- It launched “Sense Banta Hai,” its first brand campaign focused on simplifying health insurance and highlighting three customer services.
- When
- The campaign has been launched, but the articles do not specify an exact date.
- Where
- The campaign was announced from Mumbai and rolled out across digital platforms.
- Why
- Prudential Health India said research found that health insurance could appear complicated or disconnected from customer needs, prompting the company to emphasize clearer and more practical support.
- Campaign
- “Sense Banta Hai”
- Company
- Prudential Health India, also identified as Prudential HCL Health Insurance Limited
- Campaign format
- Digital-first, with three films
- Featured offerings
- Child Protect, Pre-Post Express Pay and post-health-check-up consultation
- Creative agency
- TBWA\Lintas
- Featured actor
- Sharib Hashmi
- Ownership structure
- A joint venture between Prudential plc and the HCL Group