1 year ago
Kuku FM's Lal Chand Bisu on Mobile-First Entertainment
Imagine a company called Kuku FM that makes entertainment for your ears and eyes!
They started with audiobooks and podcasts, but now they're also making short video dramas, like mini-movies you can watch on your phone.
The company uses AI to help create these shows quickly.
They're growing fast and have lots of users who pay to watch and listen.
The head of the company believes that the future of entertainment is lots of different choices.
They're creating content for you to enjoy during your commute, or in your free time.
Kuku FM co-founder Lal Chand Bisu discusses the evolution of entertainment and the company's content strategy.
Kuku FM's Kuku TV app features short-form microdramas, inspired by Korean and Chinese formats.
The company uses AI extensively for content creation, from conceptualization to visual assets.
Kuku FM has over 10 million paid users and is seeking a $70 million fund-raise.
The platform's content includes audiobooks, talk shows, audio dramas, and now microdramas.
- Who
- Lal Chand Bisu, co-founder of Kuku FM.
- What
- Kuku FM's expansion into short-form video content (microdramas) and its content creation strategies.
- Where
- Kuku FM is based in Bengaluru, India.
- When
- Kuku FM was founded in 2018, with the Kuku TV app launching recently.
- Why
- To meet the growing demand for knowledge-based content, fiction and drama available on the go.
Key facts
- Company Valuation
- $500 million
- Monthly Revenue
- $10 million
- Paid Users
- 10 million+
- Kuku TV Content
- Microdramas
- Subscription Cost (Kuku TV)
- ₹499 (3 months)
- AI Usage
- 70-80% of work (conceptualizing, writing)
Quotes
Lal Chand Bisu
Co-founder of Kuku FM
“Indians had limited options to consume content, especially professionally made content. YouTube videos, Instagram Reels are all there, but they don’t meet the demand for knowledge-based content or fiction and drama. We are close to releasing 10 shows every day on Kuku TV. Over time, based on people’s choice and taste, they will get personalised and different feeds on the app.”
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“I was sure that though this is for a niche audience, the niche is quite big—there are so many people who do repeat tasks, from drivers to housewives—and they need something that they can consume while doing these tasks. Yes, there is no big audio culture in India—we will create that culture!”
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