Archive · 17 Sep 2025
Marketers Embrace AI Amidst Soaring Content Demands
Imagine companies that create ads and posts for products.
They're making a lot more of these things, like videos and social media posts, because people want to see content that feels like it's made just for them.
This means these companies need to make a lot more stuff!
Almost all of them are using AI to help them make this content.
This helps them work faster, better and in more ways.
They use AI to make all kinds of content like summaries of information and even make sure that content is made for people who speak other languages.
96% of marketers are using generative AI.
Content demands are rising rapidly, especially in India.
Personalization is the main factor driving content demand.
Marketers are shifting focus to video and audio content.
AI tools are being used for summarization, optimization, and localization.
- Who
- Marketers
- What
- Increasing content demand and AI adoption.
- When
- Data from a recent Adobe study
- Where
- Not specified, but research focused on marketing professionals.
- Why
- Driven by personalization, hybrid customer journeys, and the need for fresh content.
Challenges
Solutions
Workflows
Challenges
More than half of the marketers surveyed said that more than 50 people can be involved in creating a single piece of content, with nearly a quarter saying the number exceeds 200
Solutions
Marketers are increasingly deploying generative AI.
- Marketers Using Generative AI
- 96%
- Content Demand Increase Forecast (by 2027)
- 84% of marketers expect a 5x increase
- Marketers Reporting Content Demand Doubled (in 2 years)
- 96%
- Main Driver of Content Demand
- Personalization (61%)
- Content Expectation Frequency
- Weekly or more often
