New Book Guides Beginners on Direct Stock Investments

A new book explains how to buy stocks yourself instead of using mutual funds.

To do this, you need to know some finance basics, be willing to spend time on it, and have money to invest.

Investors use two main ways to pick stocks: looking at a company's value and looking at the stock's history.

Figuring out a stock's value is hard because it depends on things like how much the company might grow, how much it pays out in dividends, how risky it is, and interest rates.

Analysts must consider company, industry, and economy.

However, analysts face hurdles like inaccurate information, the difficulty of predicting the future, and when the market does not act reasonably.