Archive · 11 Sep 2026
Chandukaka Saraf Marks 200 Years With Expansion Plans
Chandukaka Saraf is a jewellery company that began in Baramati in 1827.
It is now celebrating 200 years in business.
The company has 19 stores in Maharashtra and Karnataka.
More than 1,000 people work for it.
It plans to open five to seven more stores in 2026.
People are buying jewellery for reasons beyond weddings and festivals, such as birthdays and achievements.
Younger shoppers are showing interest in diamonds, gemstones, silver and lighter jewellery.
The company is updating traditional designs so they fit modern lifestyles.
It is also using technology to help customers check the purity of gold.
Chandukaka Saraf, founded in Baramati in 1827, is marking 200 years in the jewellery business.
The family-run retailer operates 19 stores across Maharashtra and Karnataka and employs more than 1,000 people.
The company plans to open five to seven additional stores during 2026.
Consumers are increasingly buying jewellery for personal milestones and exploring diamonds, gemstones, silver and lightweight designs.
Chandukaka Saraf is emphasizing technology, purity assurance and contemporary designs while preserving its traditional reputation.
- Who
- Chandukaka Saraf, led by Chairman Kishorkumar Jindatta Shah and Managing Director Samyak Kishorkumar Shah.
- What
- The 200-year-old jewellery retailer is expanding its store network and adapting its products and technology to changing consumer preferences.
- When
- The milestone and expansion plans were announced on September 11, 2026; five to seven stores are planned during 2026.
- Where
- The business began in Baramati and currently operates 19 stores across Maharashtra and Karnataka.
- Why
- The company aims to respond to evolving jewellery-buying habits while preserving customer trust, traditional values and its heritage.
- Founded
- 1827 in Baramati
- Anniversary
- 200 years in business
- Current store network
- 19 stores across Maharashtra and Karnataka
- Employees
- More than 1,000
- Planned expansion
- Five to seven new stores during 2026
- Technology
- The company introduced Karatmeters to let customers check gold purity in stores
- Product trends
- Growing interest in diamonds, gemstones, silver and lightweight jewellery