Archive · 27 Sep 2025
India's Hidden Gems Attract Tourists, Shifting Away from Crowded Hotspots
More and more people are choosing to visit smaller, less crowded places in India instead of the usual popular spots like Goa and Mumbai.
These 'hidden gems' offer unique experiences and help protect the environment by spreading out tourism.
This trend is also fueled by new airports and flight routes making it easier to reach these places.
Travelers are looking for eco-friendly options and cultural experiences.
However, it's important to manage this growth so these new destinations don't become overcrowded and damaged.
Travelers are increasingly choosing secondary destinations over popular hotspots.
Sustainable travel is a priority for a majority of Indian travelers.
Overtourism in popular locations is driving the shift towards lesser-known destinations.
Connectivity has improved due to the UDAN scheme and new airports.
Offbeat destinations can support sustainability but need responsible practices.
- Who
- Indian and international travelers
- What
- Are shifting towards lesser-known destinations in India
- When
- In 2025
- Where
- India, focusing on secondary cities and offbeat locations
- Why
- To avoid overtourism, seek authentic experiences, and embrace sustainable travel
- Increase in searches for secondary destinations
- Growing 15% faster than top-tier destinations
- Priority of sustainable travel
- 73% of Indian travelers
- Destinations experiencing growth
- Turtuk, Chitkul, Tawang, Chikmagalur, Jaipur, Kochi, Indore, Lucknow, Mysuru, Coimbatore, and Bhubaneswar
- Government initiative
- UDAN scheme connecting 625 routes across 90 airports