Archive · 3 Oct 2025
Indian Film Veterans Launch AI Ventures for Content Creation
Some well-known people in the Indian film industry are starting or joining companies that use artificial intelligence (AI).
They want to make more movies and shows without relying as much on movie theaters or streaming services.
They see AI as a new tool to help them tell stories better and make films more accessible.
This involves high costs for skilled workers like prompt engineers, as well as for technology.
AI helps cut costs in some areas, like visual effects.
These veterans want to use AI to create better content and to keep up with the future of filmmaking.
Indian film veterans are launching and joining AI ventures.
These ventures aim to scale content production and create valuable intellectual properties.
AI is seen as a creative partner, democratizing high-quality production.
The adoption of AI involves significant investment in talent and infrastructure.
AI is used to reduce expenses and bring new creative opportunities.
- Who
- Indian film veterans like Ajay Devgn, Shekhar Kapur, and Ram Madhvani
- What
- are launching and joining AI ventures
- When
- Recently
- Where
- India
- Why
- To scale content production, build intellectual properties, and explore new storytelling avenues.
- Key Players
- Ajay Devgn, Shekhar Kapur, Ram Madhvani
- Companies Involved
- Prismix, Studio Blo, Equinox Virtual
- Focus
- AI-driven content production
- Objective
- Scale up production, build IPs, bypass box office and streaming volatility
- AI Role
- Creative partner, democratizing high-quality production
- Cost Savings
- AI use in films to reduce travel and visual effects expenses by 30-40%
- Potential Future Costs
- Infrastructure, data storage, cloud usage, and computational power