HUL's Strategy: Premiumisation Amid Inflation

Hindustan Unilever (HUL) is trying to do something smart.

They want to sell more expensive products to people who want premium items, but they also want to make sure that people who can't afford those products still have good options.

This is important because the cost of making their products is going up, but they don't want to make everything too expensive.

They are doing this by making some products smaller instead of raising prices too much.

They are also introducing cheaper versions of premium products, like sunscreen, to reach more people.

This way, they can grow their business and keep everyone happy.