Archive · 5 Jan 2026
Swiggy's Cage Performance Art Ad
Swiggy, a food delivery company, set up a fun and unusual advertisement in a mall in Mumbai.
They put a man inside a cage, like a chicken coop, with a TV and a phone.
People walking by could press a big red button to make lights and other fun things happen inside the cage.
This was to remind everyone that there are exciting things to do outside of just sitting at home.
The ad was for Swiggy's new app called 'Scenes,' which helps people find live events and other fun activities.
Many people saw the ad in person and online, and it got a lot of attention on social media.
Other companies, like Apple TV, have also used similar creative ads to get people talking.
Swiggy installed a performance art ad in a Mumbai mall featuring a man in a chicken coop.
The ad included a TV, a phone, and a red button for bystanders to trigger fun scenes inside the coop.
The campaign promoted Swiggy's new app 'Scenes' for live events and social activities.
The ad received significant attention, with 3.4 million views on Instagram.
Similar marketing strategies have been used by other companies, such as Apple TV's Severance installation in New York.
- Who
- Swiggy, a hyperlocal delivery platform
- What
- Installed a performance art ad in a Mumbai mall
- When
- New Year's Eve special
- Where
- Mumbai, India
- Why
- To promote their new app 'Scenes' for live events
- Company
- Swiggy
- Campaign Name
- Scenes
- Location
- Mumbai, India
- Installation Type
- Chicken coop with a man inside
- Purpose
- Promote Swiggy's new app for live events
- Social Media Views
- 3.4 million on Instagram
- Similar Campaigns
- Apple TV's Severance installation in New York