Archive · 23 Jul 2025
Zee Launches New Hybrid Channels to Engage TV Viewers
Zee, a big media company, is creating new TV channels that are a mix of regular TV and online streaming.
They want to attract families to watch TV together again, similar to how some popular shows did in the past.
They are launching these channels in the Bengali and Kannada markets because they are already popular there.
The channels will have quicker stories and shorter series compared to the very long shows of the past.
They will also have ads, because the company believes it is a way forward for them to have a successful business, and they are aiming to get a good share of the viewers in these regions.
Zee Entertainment Enterprises Ltd (ZEEL) is launching hybrid channels Zee Bangla Shonar and Zee Power in Bengali and Kannada markets.
The new channels aim to offer OTT-style storytelling on TV, targeting city audiences.
ZEEL plans to reinforce linear TV by creating stories that bring families back to watch television together.
The channels will focus on stories with paceier storytelling and finite series.
ZEEL aims for a double-digit market share in both the Kannada and Bengali markets.
- Who
- ZEEL, Ashish Sehgal (Chief Growth Officer), and Kartik Mahadev (Chief Marketing Officer)
- What
- Zee is launching hybrid channels Zee Bangla Shonar and Zee Power.
- When
- Not explicitly mentioned.
- Where
- The new channels are for the Bengali and Kannada markets.
- Why
- To bring families back to watch TV together, offering content with modern storytelling.
The View of Linear TV
The View of Hybrid Channels
Family Viewing
The View of Linear TV
The power of TV will return.
The View of Hybrid Channels
OTT ushered in content choice, but fragmented family viewing.
- Company
- ZEEL
- New Channels
- Zee Bangla Shonar, Zee Power
- Target Audience
- City audiences
- Markets
- Bengali and Kannada
- Storytelling
- Paceier storytelling, finite series
- Monetization
- Ad-driven with GRPs
- Market Share Goal
- Double-digit