Archive · 21 Aug 2025
Shell India Launches Upgraded Shell Helix Ultra Motor Oil
Shell India has released a new and improved engine oil called Shell Helix Ultra.
This oil helps your car run better by making the engine more powerful and responsive.
It uses a special technology called PurePlus, which turns natural gas into a very pure oil.
This new oil meets the latest standards and has a new look.
The launch of the new oil is happening at the same time as Shell's new advertisement campaign in India, which includes famous race car drivers from Ferrari.
The event also included cool demonstrations like a real Ferrari pit stop, showing off the product's association with high-performance driving.
Shell India launches upgraded Shell Helix Ultra motor oil.
The new oil meets the 2025 API SQ Standard and features new packaging.
Shell Helix Ultra uses PurePlus Technology for increased engine power and responsiveness.
The launch coincides with Shell's global campaign in India featuring Scuderia Ferrari HP drivers.
The event included a Ferrari pit stop demonstration and a BMW M Motorsports driving experience.
- Who
- Shell India
- What
- Shell India launched the upgraded Shell Helix Ultra motor oil.
- When
- The launch occurred recently.
- Where
- India
- Why
- To provide ultimate performance and protection for engines and to celebrate partnerships, performance, and progress.
- Product
- Shell Helix Ultra Motor Oil
- Standard Met
- 2025 API SQ
- Technology
- PurePlus Technology
- Base Oil Purity
- 99.5%
- Partnership
- Scuderia Ferrari HP
- Key Personnel
- Amit Ghugre, Chief Marketing Officer, Shell India Lubricants