Archive · 11 Aug 2025
Infinix and Lava Target Budget Consumers with New Phones
Infinix and Lava are focusing on selling phones that are built for everyday use and are affordable in smaller cities.
The Infinix Hot 60 5G+ has a fast processor and a screen with a high refresh rate, and a big battery.
It is also resistant to water and dust.
The phone has a special button for AI shortcuts.
The Lava Blaze Dragon 5G is also a budget-friendly phone that runs smoothly.
Infinix and Lava target value-conscious consumers in Tier 2 and Tier 3 cities.
Infinix Hot 60 5G+ features a MediaTek Dimensity 7020 processor and XOS15 based on Android 15.
The Hot 60 5G+ includes a 6.7-inch display, a 50MP rear camera, and an IP64 rating for dust and water resistance.
The phone has a One Tap AI button providing customizable app shortcuts.
Lava Blaze Dragon 5G has a 6.74-inch HD+ display, a Qualcomm Snapdragon 4 Gen 2 chipset, and runs on stock Android 15.
- Who
- Infinix and Lava.
- What
- Infinix is launching the Hot 60 5G+ and Lava is launching the Blaze Dragon 5G phones.
- When
- Information provided does not include launch dates.
- Where
- Targeted towards users in Tier 2 and Tier 3 cities in India.
- Why
- To introduce new budget-focused smartphones.
- Models
- Infinix Hot 60 5G+, Lava Blaze Dragon 5G
- Processors
- MediaTek Dimensity 7020 (Infinix), Qualcomm Snapdragon 4 Gen 2 (Lava)
- Operating System
- XOS15 based on Android 15 (Infinix), Stock Android 15 (Lava)
- Display
- 6.7-inch (Infinix), 6.74-inch (Lava)
- Camera
- 50MP rear camera (Infinix & Lava)
- Features
- AI shortcuts and 120Hz refresh rate (Infinix), 120Hz refresh rate (Lava)
