Archive · 23 Jun 2025
Streaming Surpasses Cable, Broadcast in US Television Usage
Imagine everyone used to watch TV shows on cable or regular channels.
But now, more people are watching shows online, like on Netflix or Disney+.
For the first time ever, online streaming is more popular than cable and regular TV combined!
Almost half of all TV watching is now streaming.
This change has been happening for a while.
Streaming has gotten way more popular, while cable and regular TV are being watched less.
It's like everyone is switching to the new way of watching their favorite shows.
Streaming surpassed cable and broadcast television combined in total TV usage.
Streaming accounted for 44.8% of all television viewing.
Cable accounted for 24.1% of television viewing, and broadcast had 20.1%.
Streaming's share surged by 71% in four years.
Cable's share declined by 39% and broadcast by 21% in the same period.
- Who
- Audiences in the US.
- What
- Streaming has surpassed cable and broadcast television in total TV usage.
- When
- Recent data shows the shift in TV viewing habits.
- Where
- United States
- Why
- The change reflects a shift in how people consume content.
- Streaming Share
- 44.8%
- Cable Share
- 24.1%
- Broadcast Share
- 20.1%
- Streaming Growth
- 71% increase in 4 years
- Cable Decline
- 39% decrease in 4 years
- Broadcast Decline
- 21% decrease in 4 years