Archive · 19 Aug 2025
Times Now Launches Road Safety Campaign 'Brake The Habit'
Times Now has started a campaign called 'Brake The Habit' to make roads safer.
The campaign uses different methods, like posters and online content, to remind drivers about safe driving.
The goal is to stop dangerous behaviors like speeding and using phones while driving.
The campaign will involve schools and colleges.
The main goal is to encourage careful driving and make roads safer for everyone, especially young and new drivers.
The campaign will have a big event during Road Safety Week in January 2026.
Times Now launched the ‘Brake The Habit’ road safety campaign on India's Independence Day.
The campaign addresses reckless driving behaviors such as over-speeding and distracted driving.
The initiative aims to raise awareness and encourage responsible driving across India.
The campaign includes a 360-degree strategy with print, digital, and broadcast components.
The campaign will culminate in a Road Safety Week event in January 2026.
- Who
- Times Now, in partnership with the Ministry of Road Transport and Highways.
- What
- Times Now launched the 'Brake The Habit' road safety campaign.
- When
- Launched on India's 79th Independence Day, August 15, 2025.
- Where
- Across metro cities in India.
- Why
- To increase road safety awareness and encourage responsible driving behavior.
Road Safety Advocates
Traffic rule enforcements
Traffic enforcement vs. Education
Road Safety Advocates
Emphasize the need for stringent enforcement of traffic rules and regulations.
Traffic rule enforcements
Focus on driver education and awareness campaigns rather than strict enforcement.
- Campaign Name
- 'Brake The Habit'
- Launch Date
- August 15, 2025
- Lead Organization
- Times Now
- Key Focus
- Road safety awareness
- Target Audience
- Road users, especially young and first-time drivers
- Campaign Duration
- Six months, culminating in January 2026