Archive · 10 Aug 2025
Brand USA Promotes Cycling Across the Nation
The USA is inviting everyone to discover the country on a bike!
Whether you like riding through cities, exploring mountains, or cruising along the coast, there's a path for you.
Cities are building better bike lanes to make riding safer.
Plus, there are special events coming up, like the USA's 250th birthday and the FIFA World Cup, which can all be explored on two wheels.
There are many different places to cycle in, from parks to trails, or enjoy a scenic ride.
Brand USA encourages cyclists to explore the country.
The USA offers diverse biking experiences, from city rides to mountain trails.
Cities are improving bike infrastructure with new lanes and safety features.
Various outdoor destinations cater to cyclists, including parks and camping spots.
Coastal cruising and culinary tours provide unique cycling experiences.
- Who
- Brand USA is targeting cyclists of all types.
- What
- Brand USA is encouraging people to discover the country by bike, highlighting various cycling experiences.
- When
- Between now and 2026, cyclists can anticipate special events and improved infrastructure.
- Where
- Throughout the USA, including cities, coastal areas, and mountain regions.
- Why
- To showcase the diverse landscapes, culture, and communities of the USA via cycling.
- Focus
- Cycling in the USA
- Duration
- Now through 2026
- Key events
- USA 250th birthday, FIFA World Cup, Route 66 100th anniversary
- Infrastructure Updates
- Upgraded bike lanes and safety features in cities
- Popular Destinations
- Bentonville, Moab, Lake Tahoe, Napa Valley, Hudson Valley