Archive · 20 Jan 2026
Coca-Cola FIFA World Cup 26 Trophy Tour
Coca-Cola brought the FIFA World Cup 26 Trophy Tour to Delhi and Guwahati, where they also hosted live performances from Coke Studio Bharat.
In Delhi, famous singers like Shreya Ghoshal and Aditya Rikhari performed, with Aditya Rikhari even playing a new song that hasn't been released yet.
In Guwahati, younger artists like Anuv Jain and others performed, and fans got to meet them and take pictures.
The events showed how music and football can come together to create a fun and shared experience for everyone.
People sang along, and it felt like a big celebration where music and sports were equally important.
Coca-Cola hosted the FIFA World Cup 26 Trophy Tour in Delhi and Guwahati with live performances from Coke Studio Bharat.
In Delhi, Shreya Ghoshal and other artists performed a medley, and Aditya Rikhari debuted his unreleased track Ae Ajnabee.
In Guwahati, regional artists like Anuv Jain and others performed, with a special meet-and-greet session for fans.
The events highlighted the integration of music and football, creating a shared cultural experience for younger audiences.
Fans enthusiastically participated, turning the performances into collective sing-alongs and intimate interactions with artists.
- Who
- Coca-Cola, FIFA, various artists
- What
- FIFA World Cup 26 Trophy Tour and Coke Studio Bharat Live performances
- When
- Evening events in Delhi and Guwahati
- Where
- Delhi and Guwahati, India
- Why
- To celebrate the FIFA World Cup 26 Trophy Tour and showcase regional music talent
- Event
- Coca-Cola FIFA World Cup 26 Trophy Tour
- Cities
- Delhi, Guwahati
- Performers in Delhi
- Shreya Ghoshal, Rashmeet Kaur, Aditya Rikhari, Divyam, Khwaab
- Performers in Guwahati
- Anoushka Maskey, Rito Riba, Shankuraj Konwar, Anuv Jain
- Special Performance
- Aditya Rikhari's unreleased track Ae Ajnabee
- Unique Feature
- Music and football integrated as equal elements
- Fan Engagement
- Anuv Jain's meet-and-greet with fans