Archive · 1 Dec 2025
ABD Maestro Launches YELLO Designer Whisky
ABD Maestro, a company that makes alcoholic drinks, has launched a new whisky called YELLO.
It costs ₹2,700 for a 750ml bottle and was first sold in Maharashtra.
The whisky is made by mixing special malts from Scotland and India, giving it a unique taste.
The bottle is designed to look cool and attract younger people.
The company, which also makes other premium drinks, wants to sell YELLO in more places like Goa and West Bengal.
They think this new whisky will be popular because more people in India are buying expensive drinks.
ABD Maestro Private Limited, a subsidiary of Allied Blenders and Distillers, launched YELLO Designer Whisky on December 1, 2025.
The whisky is priced at ₹2,700 for a 750ml bottle and debuted in Maharashtra, with plans to expand to Goa, West Bengal, and northern states.
YELLO blends Scotch malts from Scotland’s Speyside and Highland regions with Indian malts, offering a unique taste profile.
The packaging features colored bottles with sleek lines and a 'whisky window,' targeting younger consumers.
Ranveer Singh, co-founder and creative partner of ABD Maestro, is involved in the brand’s positioning strategy.
- Who
- ABD Maestro Private Limited, a subsidiary of Allied Blenders and Distillers
- What
- Launched YELLO Designer Whisky, a super-premium whisky
- When
- Monday, December 1, 2025
- Where
- Maharashtra, with plans to expand to Goa, West Bengal, and northern states
- Why
- To target the growing super-premium spirits segment in India and appeal to younger consumers with innovative and bold positioning
- Company
- ABD Maestro Private Limited
- Parent Company
- Allied Blenders and Distillers
- Product Name
- YELLO Designer Whisky
- Price
- ₹2,700 for 750ml
- Launch Location
- Maharashtra
- Target Markets
- Goa, West Bengal, Northern States
- Key Ingredients
- Scotch malts from Scotland’s Speyside and Highland regions, Indian malts
- Packaging Features
- Colored bottles with sleek lines and a 'whisky window'
- Target Audience
- Younger consumers
- Associated Celebrity
- Ranveer Singh