Archive · 6 Nov 2025
Bombay Shirt Company Expands Delhi NCR Footprint, Launches Winterwear
Bombay Shirt Company, a clothing brand that makes custom-fit shirts, is opening more stores in the Delhi area.
They started with a few stores and now have seven, with plans for three more soon.
This area is now their second biggest market, after Mumbai.
The company's boss, Akshay Narvekar, said they want to help men feel confident by offering well-fitting clothes.
They also just added a new line of winter clothes to their stores, keeping their promise of making clothes that fit perfectly and use good materials.
This is part of their plan to grow both by opening more shops and by offering more types of clothing for different seasons and needs.
They are also creating special store experiences that feel like a lifestyle destination.
Bombay Shirt Company (BSC) is significantly expanding its retail footprint in the Delhi NCR region, increasing from four stores in 2023 to seven, with plans for three more by year-end.
The Delhi NCR expansion positions the region as BSC's second-largest market, following Mumbai, indicating a focus on North Indian consumers.
BSC has launched a new winterwear category across its North India stores, extending its made-to-measure philosophy to seasonal outerwear.
The brand's growth strategy involves expanding its retail presence in high-footfall locations and diversifying its product categories.
Bombay Shirt Company, founded in 2012, has grown to 31 stores nationwide and is evolving into a lifestyle destination offering custom-made and ready-to-wear menswear.
- Who
- Bombay Shirt Company (BSC)
- What
- Expanding its retail presence across Delhi NCR and launching a dedicated winterwear category, marking Delhi NCR as its second-largest market after Mumbai.
- When
- Accelerated expansion in 2023 and 2024, with three more stores planned before the end of the year. Winterwear launched as part of the next growth phase.
- Where
- Delhi NCR region (New Delhi, Noida, Dwarka, Vasant Kunj) and other North India stores like Lucknow. Nationwide expansion includes Mumbai and other cities.
- Why
- To strengthen its position as a leader in contemporary Indian menswear, cater to discerning consumers in North India, and offer a full wardrobe solution with seasonal diversification.
- Founded
- 2012
- Founder & CEO
- Akshay Narvekar
- Current Store Count (Nationwide)
- 31
- New Delhi NCR Stores (2023/2024)
- 7 (expanding to 10 by year-end)
- Product Offerings
- Custom shirts, trousers, jackets, blazers; ready-to-wear chinos, jeans, tees; winterwear
- Expansion Strategy
- Retail growth in high-footfall locations, category diversification (winterwear), lifestyle experience concept ('The Den')