Chola Revamps Digital Lending with In-House Platform

Chola, a big finance company in India, is trying digital lending again but this time they are doing it all by themselves.

Before, they worked with other tech companies to give out small loans, but they stopped because it was too complicated and people were taking too many loans they couldn't pay back.

Now, they are only giving loans to people who have already borrowed from them before.

They use WhatsApp to make the process easy.

Chola is also using computers and smart technology to help them make better decisions.

They have lots of offices all over India, even in very small towns, which helps them understand their customers better.

The company is doing well and making a lot of money, and they plan to keep growing.